添益寶送紅包人氣爆棚

恩靜陽(yáng)e

近日，中國(guó)電信翼支付推出了“添益寶”理財(cái)產(chǎn)品，“錢包賬戶與理財(cái)賬戶相互打通、收益和消費(fèi)兩不耽誤”的產(chǎn)品服務(wù)模式，顯現(xiàn)出“添益寶”作為運(yùn)營(yíng)商理財(cái)產(chǎn)品獨(dú)具特色的一面。此外，截止6月30日前，用戶通過(guò)翼支付客戶端和翼支付官網(wǎng)平臺(tái)開(kāi)通“添益寶”便可獲贈(zèng)最高5000元紅包，此營(yíng)銷活動(dòng)一經(jīng)推出，市場(chǎng)反響非常熱烈。
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　　紅包經(jīng)濟(jì)引爆翼支付客戶端

　　過(guò)去一周，電信翼支付添益寶送紅包在各大論壇社區(qū)引起小規(guī)模爆發(fā)。據(jù)記者體驗(yàn)，添益寶開(kāi)通的作方式非常簡(jiǎn)單，用戶在翼支付客戶端或官網(wǎng)平臺(tái)，開(kāi)通添益寶余額理財(cái)業(yè)務(wù)，就有機(jī)會(huì)獲得最高5000元的紅包，添益寶首次產(chǎn)生收益的用戶，可以再獲得5元紅包。

　　事實(shí)上，除了添益寶理財(cái)功能，翼支付還為用戶提供了強(qiáng)大的支付應(yīng)用平臺(tái)，用戶存入翼支付賬戶的資金不僅可通過(guò)添益寶自動(dòng)理財(cái)，還可實(shí)現(xiàn)網(wǎng)上購(gòu)物、水電煤民生繳費(fèi)、免費(fèi)還信用卡、線下超市與商場(chǎng)購(gòu)物、刷手機(jī)加油等多重功能，擁有翼支付，便可全天7×24小時(shí)隨時(shí)充值、隨時(shí)消費(fèi)和提現(xiàn)，賺錢花錢兩不誤啦！

　　加碼互聯(lián)網(wǎng)金融，移動(dòng)支付端的爭(zhēng)奪

　　與火爆春節(jié)的“微信紅包”一樣，“添益寶紅包”營(yíng)銷活動(dòng)的實(shí)質(zhì)，是移動(dòng)支付之間的互聯(lián)網(wǎng)金融業(yè)務(wù)競(jìng)爭(zhēng)�，F(xiàn)如今，移動(dòng)支付從本質(zhì)上改變了人們的支付習(xí)慣，而對(duì)于企業(yè)以及行業(yè)而言，移動(dòng)支付更深層次的意義在于，借助正在蓬勃發(fā)展的大數(shù)據(jù)技術(shù)，掌握用戶更豐富的消費(fèi)習(xí)慣，因此爭(zhēng)奪移動(dòng)支付端口，就變得意義非凡。


　　在上月召開(kāi)的2014全球移動(dòng)金融峰會(huì)上，翼支付總經(jīng)理高宏亮表示，運(yùn)營(yíng)商投身互聯(lián)網(wǎng)金融，會(huì)充分發(fā)揮客戶群和品牌公信力的優(yōu)勢(shì)，中國(guó)電信集團(tuán)十分重視新興業(yè)務(wù)發(fā)展。各方應(yīng)發(fā)揮各自的差異化優(yōu)勢(shì)，共同挖掘市場(chǎng)潛力，做大蛋糕，合作共贏。

　　有業(yè)內(nèi)人士表示，相比市面上同類互聯(lián)網(wǎng)金融理財(cái)產(chǎn)品，“添益寶”擁有翼支付龐大的用戶群體，并積累了豐富的互聯(lián)網(wǎng)行業(yè)經(jīng)驗(yàn)，對(duì)網(wǎng)絡(luò)用戶的喜好、行為習(xí)慣有更加深入的分析和深知，具有自身獨(dú)特優(yōu)勢(shì)。數(shù)據(jù)顯示，從上線至今，開(kāi)通“添益寶”的人數(shù)超過(guò)30萬(wàn)。

　　據(jù)了解，2014年，中國(guó)電信為翼支付擬定的目標(biāo)是沖擊年度交易額3000億元，并爭(zhēng)取用5年左右時(shí)間建成具有互聯(lián)網(wǎng)特征和運(yùn)營(yíng)商特點(diǎn)的現(xiàn)代金融企業(yè)群。