添益寶送紅包人氣爆棚

恩靜陽e

近日，中國電信翼支付推出了“添益寶”理財產(chǎn)品，“錢包賬戶與理財賬戶相互打通、收益和消費兩不耽誤”的產(chǎn)品服務模式，顯現(xiàn)出“添益寶”作為運營商理財產(chǎn)品獨具特色的一面。此外，截止6月30日前，用戶通過翼支付客戶端和翼支付官網(wǎng)平臺開通“添益寶”便可獲贈最高5000元紅包，此營銷活動一經(jīng)推出，市場反響非常熱烈。
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　　紅包經(jīng)濟引爆翼支付客戶端

　　過去一周，電信翼支付添益寶送紅包在各大論壇社區(qū)引起小規(guī)模爆發(fā)。據(jù)記者體驗，添益寶開通的作方式非常簡單，用戶在翼支付客戶端或官網(wǎng)平臺，開通添益寶余額理財業(yè)務，就有機會獲得最高5000元的紅包，添益寶首次產(chǎn)生收益的用戶，可以再獲得5元紅包。

　　事實上，除了添益寶理財功能，翼支付還為用戶提供了強大的支付應用平臺，用戶存入翼支付賬戶的資金不僅可通過添益寶自動理財，還可實現(xiàn)網(wǎng)上購物、水電煤民生繳費、免費還信用卡、線下超市與商場購物、刷手機加油等多重功能，擁有翼支付，便可全天7×24小時隨時充值、隨時消費和提現(xiàn)，賺錢花錢兩不誤啦！

　　加碼互聯(lián)網(wǎng)金融，移動支付端的爭奪

　　與火爆春節(jié)的“微信紅包”一樣，“添益寶紅包”營銷活動的實質(zhì)，是移動支付之間的互聯(lián)網(wǎng)金融業(yè)務競爭。現(xiàn)如今，移動支付從本質(zhì)上改變了人們的支付習慣，而對于企業(yè)以及行業(yè)而言，移動支付更深層次的意義在于，借助正在蓬勃發(fā)展的大數(shù)據(jù)技術，掌握用戶更豐富的消費習慣，因此爭奪移動支付端口，就變得意義非凡。


　　在上月召開的2014全球移動金融峰會上，翼支付總經(jīng)理高宏亮表示，運營商投身互聯(lián)網(wǎng)金融，會充分發(fā)揮客戶群和品牌公信力的優(yōu)勢，中國電信集團十分重視新興業(yè)務發(fā)展。各方應發(fā)揮各自的差異化優(yōu)勢，共同挖掘市場潛力，做大蛋糕，合作共贏。

　　有業(yè)內(nèi)人士表示，相比市面上同類互聯(lián)網(wǎng)金融理財產(chǎn)品，“添益寶”擁有翼支付龐大的用戶群體，并積累了豐富的互聯(lián)網(wǎng)行業(yè)經(jīng)驗，對網(wǎng)絡用戶的喜好、行為習慣有更加深入的分析和深知，具有自身獨特優(yōu)勢。數(shù)據(jù)顯示，從上線至今，開通“添益寶”的人數(shù)超過30萬。

　　據(jù)了解，2014年，中國電信為翼支付擬定的目標是沖擊年度交易額3000億元，并爭取用5年左右時間建成具有互聯(lián)網(wǎng)特征和運營商特點的現(xiàn)代金融企業(yè)群。